As L’Oréal Paris’ lead content production agency in Australia/NewZealand, we launched a new campaign to introduce their first ever Australian female athlete ambassador. This content series forms the first of L’Oréal Paris’ women’s empowerment initiatives and campaigns - marking the beginning of an exciting journey for the world’s leading beauty brand, as it brings further local context to its ‘Because You’re Worth It’ platform in Australia and New Zealand. Comprising of a comprehensive one day shoot with Mary in Sydney, this first wave of content launches her new partnership with L’Oréal Paris across titles such as Vogue and Harpers Bazaar - in addition to a suite of social media assets for Instagram and TikTok.