Albury Wodonga
Always in Season
Tourism & Travel
Campaign
Challenge
Build a brand platform to drive awareness, visitation, spend and disbursement throughout the Albury Wodonga region, all year round.
Cultural insight
Albury Wodonga is a natural meeting place in every way. Where Victoria and NSW meet. Where two cities come together as one destination. Where the Murray River joins Lake Hume. And where for thousands of years, people have gathered, shared and celebrated.
Disruption
At the heart of the Albury Wondonga brand is the notion of ‘natural connection’. This set the foundations for our Always In Season brand campaign; showcasing the distinctive signature experiences you can enjoy year round to create meaningful and memorable connections.
To bring this idea to life, we adopted a campaign strategy built around four seasonal chapters that capture the beauty and significance of the region all year round. Each chapter unfolding to showcase the best experiences the region offers across food & wine, arts, culture, history, adventure and more.
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Agency Delivery
Social media strategy
Concept development
Video production
Content creation
Paid social media management
Performance reporting
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