We engaged leading vitiligo spokesperson; Onella Muralidharan as the ambassador for this campaign to celebrate the diverse and inclusive spirit of the Highpoint community. Onella’s passion and mission is to shift social and industry perceptions towards body positivity, advocating for real bodies that truly represent the authentic and diverse people of Australia. This set the foundations for our Close Up campaign, empowering the Highpoint shopping community to take a closer look at the story behind every one of us.