Hilton Hotels
Little Queen Street Social Campaign
Tourism & Travel
Socials
Challenge
Capture the unique guest experience at Hilton’s flagship CBD property: Hilton Little Queen Street.
Cultural insight
It’s more than a stay in a beautifully reinvented piece of history - it’s an escape to another place in time.
Disruption
The secret to any successful content series requires having an underlying narrative that threads each piece together. So for this challenge we set the stage for a romantic getaway against the backdrop of Hilton’s new opulent art deco hotel. Throughout we see our loved-up hero couple escape the everyday and step back into a time and place brimming with style, sophistication and luxury. Channelling a 1920s & 30’s New York vibe, each reel creates playful interpretations of Hilton’s prestigious Douglas bar, palatial guest suites, Luci fine dining restaurant, and Melbourne’s famous cobblestone laneways.
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Agency Delivery
Content strategy
Concept development
Video production
Content creation
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