When times are tough, there is no better advice than the words of wisdom that come from those who have already lived through your struggle. Our approach to this challenge took a first-hand storytelling approach to open up the conversation around mental health and wellbeing for businesses impacted by COVID-19. This set the platform for an emotive content series that is intimate, candid and authentic – comprising of vignettes of business owners describing how they were able to draw strength from the Partners in Wellbeing Helpline in their greatest time of need.