VTAC selection is a highly competitive space with all universities vying for the best in class student talent. But while most universities focus on promoting the courses they offer, we adopted an outcome-led strategy. One that focused on the importance of learning at the speed of change, working hands-on with industry thought leaders, and building a work-ready skillset for future career success. As a result, our VTAC campaign empowered school-leavers to: Own What’s Next. This worked to position RMIT as the only institution that has your future secured, through an inspiring and immersive creative story that embodies RMIT's close connection to enterprise and industry-led learning.